BrightTALK Local California: The Future of Events

Title: BrightTALK Local California: The Future of Events

Presenters: Riadh Dridi, CMO, Automation Anywhere; Vasu Jakkal, EVP & CMO, FireEye; Simon Lees, CBO, BrightTALK

Date: On-Demand

Abstract:

The future of events is unclear. Many marketers are leaning into entirely virtual strategies, while others are cautiously planning for a new breed of in-person and hybrid events in 2021. Join this webcam panel to hear how two of the Golden State’s top CMOs are adapting their strategies to drive results during and after the pandemic.

They’ll cover:

• Predictions for events in 2021 and beyond
• Pivoting your in-person event strategy online
• Inspiring your audience in the digital realm
• Benefits and challenges of virtual events
• Planning for an uncertain future
• Keeping your marketing team focused while working from home